What is on-page SEO?
On-page SEO is the practice of optimizing the content and HTML of individual web pages so search engines understand them and people find them useful. It covers elements like titles, headings, copy, links, and images.
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Key on-page elements
Helpful, original content that matches search intent is the foundation. Around it sit the title tag, meta description, headings, internal links, image alt text, and clean URLs.
Schema markup and good page speed also support how pages are read and experienced.
How to optimize a page
Start by deciding which search the page should serve. Then cover the topic thoroughly, use clear headings, write a title and description that reflect the content, and link to related pages.
Write for the reader first. Forcing keywords into the text tends to hurt more than help.
How it differs from technical and off-page SEO
On-page SEO deals with the content and markup of each page. Technical SEO covers how the site is built and crawled, and off-page SEO covers signals from outside the site.
Common questions
What are the most important on-page SEO factors?
Content that satisfies the search intent comes first. Title tags, headings, internal links, and clear structure all help search engines understand it.
How often should I update on-page SEO?
Review important pages regularly and when search results, products, or facts change. Updating outdated content often helps more than creating new pages.
Does keyword density matter?
There's no ideal percentage. Use the terms naturally where they fit, and focus on covering the topic well.
Can I do on-page SEO myself?
Yes. Most on-page changes can be made in a content management system, and tools can flag missing titles, headings, or alt text.
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