What is a SERP?
A SERP, or search engine results page, is the page a search engine displays in response to a query. It can include organic listings, ads, maps, featured snippets, images, videos, and other features.
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What appears on a SERP
Traditional listings show a title, a URL, and a description. Around them you may find ads, a local pack, a featured snippet, People Also Ask questions, image or video results, and AI-generated summaries.
The mix depends on the query. A search for a local service looks very different from a search for a definition.
Why SERPs matter for SEO
The layout shapes how many clicks organic results get. Ads and features can push standard listings down the page, and some searches are answered without a click.
Looking at the SERP for your target keyword shows what Google thinks the searcher wants and what you're up against.
Common questions
What does SERP stand for?
SERP stands for search engine results page. It refers to any page of results a search engine returns.
What are SERP features?
They are results other than standard blue links, such as featured snippets, local packs, image carousels, and knowledge panels.
Do all people see the same SERP?
No. Results can vary with location, device, search history, and language, so rankings you see may differ from what others see.
How do I track my SERP position?
Google Search Console reports average position for your queries. Rank tracking tools check specific keywords on a schedule, often by location.
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