Growth Loop Scorecard
Answer 20 questions about your marketing to see how each part of the loop is working and which one to fix first.
How your score works
Yes earns 2 points, Partly earns 1, and Not yet earns 0. Each step's score is the share of its available points you earned.
The scorecard suggests your lowest step as the place to start, because a weak step holds back the ones after it. If steps tie, it picks the earlier one in the loop.
What your score means
This is a self-assessment built to start a useful conversation. It isn't a benchmark, and it doesn't compare you with other companies.
Disclaimer
This tool is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
Is my information saved?
No. Your answers stay in your browser, and they aren't sent to anyone. They clear when you leave the page.
Who should fill this out?
Anyone who knows your marketing well. It can also help to have marketing and sales fill it out separately, then compare answers.
What should I do with a low score?
Start with your lowest step, and pick one question you answered Not yet. Fixing one specific gap is more useful than trying to raise every score at once.
Want help putting this to work?
Tell us where your marketing stands today, and we'll show you what to do first.