Marketing Funnel Forecaster
See what a budget could produce, from clicks to revenue, and compare two scenarios side by side before you spend.
How the forecast works
Your budget divided by cost per click gives you clicks. Each rate after that carries those clicks down the funnel to leads, customers, and revenue.
The example numbers are placeholders. Replace them with your own results, ideally from the same channel and a similar period.
How to use two scenarios
Change one number in Scenario B to see what it's worth. Raising a conversion rate by one point can show you whether a landing page project would pay for itself, for example.
A forecast assumes your rates hold steady. In practice, costs often rise and rates can change as you spend more, so treat large budget increases with care.
Disclaimer
This tool is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
Is my information saved?
No. Your numbers stay in your browser, and they aren't sent to anyone.
Where do I find these numbers?
Cost per click comes from your ad platform, conversion rate from your ad platform or analytics, and lead-to-customer rate and revenue per customer from your CRM.
How accurate is this forecast?
It's as accurate as the rates you enter, and it shows simple math, not a prediction model. Use it to compare options, then check it against real results.
Want help putting this to work?
Tell us where your marketing stands today, and we'll show you what to do first.