What is a Google Business Profile?
A Google Business Profile is a free listing that controls how your business appears in Google Search and Google Maps. It shows details such as your name, address, hours, phone number, photos, and customer reviews.
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Why it matters for local SEO
Your profile is often the first thing a local searcher sees. It can appear in the local pack, in Maps, and in a panel beside search results for your business name.
It's one of the main tools for local SEO, because it gives Google accurate information about who you are, where you are, and what you offer.
How to optimize your profile
Fill in every section, choose accurate categories, and keep your hours and contact details current. Add real photos, list your services or products, and respond to reviews.
Your details should match what appears on your website and other directories. Inconsistent information can confuse both customers and search engines.
Common questions
Is a Google Business Profile free?
Yes. Creating and managing a profile costs nothing.
What was Google Business Profile called before?
It was previously known as Google My Business. Google renamed it and moved much of its management into Search and Maps.
Do I need a physical location to have a profile?
Businesses that serve customers in person, either at a location or by traveling to them, can qualify. Google has eligibility guidelines, so check them before you apply.
Do reviews affect local rankings?
Google says that review count and ratings can influence local visibility. Replying to reviews also shows customers you pay attention.
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