Revenue Goal Calculator
Start with the revenue you want, and work backward to the customers, leads, clicks, and ad budget it would take.
Ad budget needed
$10,000.00
To reach $50,000 in revenue at these rates.
- Customers needed
- 25
- Leads needed
- 125
- Clicks needed
- 2,500
- Cost per lead
- $80.00
- Cost per customer
- $400.00
- Revenue at this plan
- $50,000.00
- Return on ad spend
- 5x
How the calculator works
It runs your funnel in reverse. Your goal divided by revenue per customer gives you customers, and each rate carries that number back up the funnel to leads, clicks, and budget.
Each step rounds up to a whole number, because you can't win part of a customer. The example numbers are placeholders, so replace them with your own results.
How to use the result
If the budget is out of reach, change one rate at a time to see which improvement would close the gap. A better close rate lowers the budget without buying a single extra click.
This is simple math, and it assumes your rates hold steady. Costs often rise and rates can fall as you spend more, so treat large goals as a starting point for a real plan.
Disclaimer
This tool is for informational purposes only, and we don't guarantee the accuracy of its results. You're responsible for verifying any results before relying on them. See our terms of use.
Common questions
Is my information saved?
No. Your numbers stay in your browser, and they aren't sent to anyone.
Where do I find these numbers?
Cost per click comes from your ad platform, conversion rate from your ad platform or analytics, and lead-to-customer rate and revenue per customer from your CRM.
How is this different from the Marketing Funnel Forecaster?
The forecaster starts with a budget and shows what it could produce. This calculator starts with a revenue goal and shows the budget it could take.
Try the Marketing Funnel ForecasterWant help putting this to work?
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